Device Testing and Device Labs, and the device apocalypse

One of the challenges of sustainable design is support for old devices. We are supposed to be “future friendly” but also “past friendly” in our work. While many emulators exist for different devices, they do not give completely accurate information. This is particularly true of mobile devices, on which the same browser and OS give […]

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Tablets, Print and Sustainability

It’s rare to find actual information on energy efficiency of the web versus other media forms, so I was pleased to find this study related to the sustainability of tablets. Tablets are likely to be the hardware of choice for most of the emerging Internet – areas outside the US and Europe – where desktops […]


Mission Statements for Sustainable Web Design

One way to introduce sustainability into your workflow is with a mission statement shared among designers, developers, clients, and other stakeholders in the web design process. A mission statement can provide general principles that everyone can access to understand sustainability in the context of the project. In addition, it can provide specific benchmarks established for […]

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10 Principles of Sustainable Virtual Design VIII – Host in the Green Cloud

This post concludes the 10 principles of Sustainable Virtual Design, and its relation, Sustainable Web Design. While this is the eight posting, we are looking at the 10th principle here, since I grouped a few of the shorter ones together. This seems a bit odd, so I’m going to come up with a few that […]

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10 Principles of Sustainable Virtual Design VII – Fix the Back-End

Principle #9 Fix the back-end Many websites with a optimized code still get failing grades due to lousy server configuration. While you may not be the one who edits this, designers need to understand how much servers affect overall sustainability. The back end needs to be part of the design process, and there are ways […]

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10 Principles of Sustainable Virtual Design VI – WPO that helps, not hurts, Sustainability

Principle #8 Apply front-end WPO strategies that help, not hurt, sustainability… It’s Green because: Good WPO really improves your sustainability benchmark. Your Competitive Edge: You’re WPO won’t negatively affect your site in other ways. Good front-end optimization can provide up to 80% of the potential efficiency increase for your site, according to guru Steve Souders. […]

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2013 in review

The stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 6,100 times in 2013. If it were a NYC subway train, it would take about 5 trips to carry that many people. Click here to […]

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10 Principles of Sustainable Web Design Part V – Design Rollback

Principle #7 Apply web strategies that enable rollback They’re Green because: These strategies all reduce your web’s energy footprint. Your Competitive Edge: Your site will work for more users over a larger range of devices. Modern web design uses several strategies that make it easier to do rollback in your workflow. Each of these strategies […]

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10 Principles of Sustainable Web Design Part IV – Prototype

Principle #5 Prototype (almost) everything in Code It’s Green because: Your earliest design will be influenced by downstream WPO. Your Competitive Edge: You can apply your benchmarks from the beginning. To make it easier for downstream development to feed back on upstream design, we need to make design and development match. “Prototype in code” strategies […]

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10 Principles of Sustainable Web Design – Part III: Benchmarks and Rollback

Principle #3 Create a benchmark It’s Green because: It provides a public measure for the greening of your site. Your Competitive Edge: A good benchmark gives your team a common language. To make our offsets work, we need a way to calculate your site’s footprint. Numerical benchmarks provide a whole-team communication interface, and give designers, […]

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