Great find by contributor James Christie:
Confirmation of possible negative effects for newsprint (meaning that it is less sustainable) and for other “broadband” activities.
Negatives numbers mean that we USE more oil when we substitute online activities for real ones. In other words, with the exception of telecommuting, many online replacements for the physical have very small positive effects, or even negative ones.
Exhibit 32: Summary of Monte Carlo Simulations for the US
http://gesi.org/files/Reports/Measuring%20the%20Energy%20Reduction%20Impact%20of%20Selected%20Broadband-Enabled%20Activities%20within%20Households.pdf
Source: ACEEE and Yankee Group, 2012
| Savings in Million Barrels of Oil |
Online News |
Music Streaming |
Online Banking |
Telecommuting |
| Lower | -0.6 | 0.2 | -2.2 | 130.8 |
| Upper | 1.0 | 3.4 | 17.7 | 298.4 |
| Average | 0.2 | 1.8 | 7.8 | 214.6 |
Here are some additional numbers:
| Online Shopping |
Online Education |
Digital Photos |
Total | |
| 1.5 | -0.6 | -3.6 | -0.7 | 163.6 |
| 15.7 | 4.6 | 26.3 | 7.4 | 335.8 |
| 8.6 | 2.0 | 11.3 | 3.4 | 249.7 |
This will be a problem if the ease of use of online services causes greater consumption than present, invoking Jevons’ paradox. However, there is one big win here – telecommuting. It stands to reason that design firms should encourage home workers.

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