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Web Page “Diets” for Summer Reading

In the following, I’ve listed a few interesting articles for summer reading. Some try to differentiate sustainability from WPO, while others show how to get the low-hanging fruit of basic WPO into sites. Improving Website Performance, non WPO We still have a problem differentiating web sustainability from simple Web Performance optimization. Here are a couple […]


Online Accelerators and Web Sustainability

Continuing the discussion from the last post, let’s look at the growing horde of online software tools or “accelerators” that are being used in web design. While no GUI web editors produce complete web design (meaning that they effectively support things like “Mobile First,” “Progressive Enhancement,” usability and accessibility) exists, there are plenty of smaller […]

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“Pushbutton” design and “Web editor” sustainability

During the 20+ year history of the web, there have been several waves of “push-button” website generators online. Unlike graphic design, there has never been a definitive GUI editor for the web (no “Photoshop for the web” tool), and professional web work has stubbornly remained in the HTML/CSS/JavaScript namespace. Looking from Adobe Creative suite, legions […]

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Device Testing and Device Labs, and the device apocalypse

One of the challenges of sustainable design is support for old devices. We are supposed to be “future friendly” but also “past friendly” in our work. While many emulators exist for different devices, they do not give completely accurate information. This is particularly true of mobile devices, on which the same browser and OS give […]

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Tablets, Print and Sustainability

It’s rare to find actual information on energy efficiency of the web versus other media forms, so I was pleased to find this study related to the sustainability of tablets. Tablets are likely to be the hardware of choice for most of the emerging Internet – areas outside the US and Europe – where desktops […]


Mission Statements for Sustainable Web Design

One way to introduce sustainability into your workflow is with a mission statement shared among designers, developers, clients, and other stakeholders in the web design process. A mission statement can provide general principles that everyone can access to understand sustainability in the context of the project. In addition, it can provide specific benchmarks established for […]

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10 Principles of Sustainable Virtual Design VIII – Host in the Green Cloud

This post concludes the 10 principles of Sustainable Virtual Design, and its relation, Sustainable Web Design. While this is the eight posting, we are looking at the 10th principle here, since I grouped a few of the shorter ones together. This seems a bit odd, so I’m going to come up with a few that […]

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10 Principles of Sustainable Virtual Design VII – Fix the Back-End

Principle #9 Fix the back-end Many websites with a optimized code still get failing grades due to lousy server configuration. While you may not be the one who edits this, designers need to understand how much servers affect overall sustainability. The back end needs to be part of the design process, and there are ways […]

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10 Principles of Sustainable Virtual Design VI – WPO that helps, not hurts, Sustainability

Principle #8 Apply front-end WPO strategies that help, not hurt, sustainability… It’s Green because: Good WPO really improves your sustainability benchmark. Your Competitive Edge: You’re WPO won’t negatively affect your site in other ways. Good front-end optimization can provide up to 80% of the potential efficiency increase for your site, according to guru Steve Souders. […]

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2013 in review

The stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 6,100 times in 2013. If it were a NYC subway train, it would take about 5 trips to carry that many people. Click here to […]

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