Since the beginning of 2012, more and more hits on “sustainable web design” have appeared in the media. Here some noteworthy developments:
How Earth-Friendly is Your Smartphone? AT&T Wants to Know:
According the the Mashable article, and the AT&T video, this year will see the launch of a cellphone Eco-Rating, imprinted on each device sold. The ratings will include sourcing of material, as well (interesting to us) energy efficiency.
The same post references a slideshow showing rising consumer awareness of the “green-ness” of electronic devices. In time, they’ll also be looking for “energy star” ratings on their favorite websites.
Deloitte Survery on Green Consumers
We’re starting to see web design shops list “sustainable web design” as what they do…
Sustainable Web Design – Philadelphia Web Design Press Release
“Sustainability is the backbone of the structure of their business, their client base, and their design strategies. Significant changes have taken place for Philadelphia’s sustainable web designand branding firm, formerly named Web-Wis-dom..”
BretGlassett – Eco-Friendly and Green Web Development
Yoke Design Studio
At present, the green-ness of these web design shops is in the “Green Office”, and the (intentional) lifestyle of the founders and employees. Web designers are just starting to think about how web design, as a medium, can be itself sustainable. So it’s wide open – anyone should feel free to join and collaborate on the idea of sustainable web (and other virtual) design!
And finally, a discussion of the relative “green-ness” of print versus digital design – I suppose this is a case of the Empire striking back for some:
Print versus Digital
And a study on paper versus digital (by a newspaper) finds print is sometimes greener:
Here’s the actual study report from Alma Media (uses strange left-hand accordion-style menu, so play around)
Alma Media Environmental Study
The page above has a great graph, showing online impacts certain areas more than print (e.g. water). Online impacts are correctly cited as relative to use time.