In the past couple of years, we’ve seen a fusion between traditional marketing, and web technology, increasingly called “Digital Marketing.” … More
Category: Search Engine Optimization
How to prepare your website for efficient optimization by search engines, reducing energy and resource consumption by preventing web spider “quirksmode”, and making your audience search more efficient and less time and energy-intensive
Visual Design Sustainability – AOL’s Project Devil and Web Page Vampires
AOL’s Project Devil promised better web ads, mostly through re-design of the banner ad concept: http://www.brafton.com/news/content-marketing-king-in-aols-project-devil-display-ad-format-800086873 Here’s a description: The … More
The Performance Revolution Part II – Search Engine Optimization (SEO)
Search Engine Optimization (SEO) tries to optimize the correct indexing of your site by search engines. At first glance, this … More
The Performance Revolution Part I – Web Performance Optimization (WPO)
One aspect of sustainable web design is making your website efficient at the code level. Efficiency also extends to higher … More